In Good Hands

Insurance has always been a convenient item to have, yet for a while many where not willing to purchase it. With recent law changes, having insurance for your vehicle has been made necessary. Now many insurance companies are in a constant competition for clients using commercials as their new tactics.

This particular commercial takes place in an unknown person’s attic. Mayhem, which is the name of a character Allstate created, is a “raccoon” in this scenario. He begins by stating that the past couple days “have been the best week of his raccoon life”(Allstate), and all while playing images of him scratching the wood, destroying the insulation and tearing apart the electrical wiring. After showing the damage created by the “raccoon”, Mayhem goes on by saying, “if your home insurance was purchased at the same place you got your 15 minute car insurance,( a direct blow to GEICO), you will end up paying for most of that destruction yourself”. Towards the end Mayhem advises his audience to “get Allstate save money and be better protected from mayhem like him”, as he walks away from the house, whose attic he just wrecked. The commercial ends with the Allstate slogan, “dollar per dollar nobody protects you from mayhem like Allstate” (Allstate).

By creating commercials that depict a realistic scenerio using emotional appeal, all while adding humor into them, they have managed to get the attentoion of a larger crowd. Our society is inclined to pay attention when there is humor added to anything whether it may be a commercial or any other media. Overall this series of commercials have been very successful, so much that they have thousands of views in video sites such as YouTube. From the prospective of someone who does not know much about insurance, such as me, these commercials tend to give off a feeling of security which attracts many.

http://www.youtube.com/watch?v=thzUR_mq6OY